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CRM stands for customer relationship management, which is a solution for storing and managing prospect and customer information, like contact info, accounts, leads, and sales opportunities — all in one central location. But, it’s not just a fancy contact list. A CRM solution is one of the most valuable, game-changing pieces of business technology available because of how it uses that customer info. Keep reading to learn more.
At the heart of a CRM solution is something called “sales force automation” (SFA). SFA combined with CRM automates some sales functions, so you can accelerate and streamline the sales process. For instance, instead of being mired down in yellow sticky note reminders or buried in spreadsheets and Google Docs, you can move leads through your sales team quickly and easily, as a team.
The right CRM solution can give you access to contact databases that can be filtered to find your ideal prospects and decision makers within a company, provide social data on those contacts, and deliver insights into what customers are talking about. This makes territory planning and white space analysis easier as well.
Yes. If you have customers, you can benefit from CRM. Even if your customer base is small, no one can keep every interaction — ones that have already happened, or need to happen — memorized and organized. It’s a powerful business tool that streamlines processes, gives valuable business insights, and virtually connects employees at your company so they can collaborate as a team, in real time. That’s something businesses of any size can use.
Every business runs differently, with different processes and ideas of success. This means a good CRM solution should be easily customizable and have an information hierarchy that puts what’s important to you, front and center. The best CRMs feature drag-and-drop customization capabilities, and then deliver regular upgrades automatically that won’t break those customizations — with little or no need for IT involvement.
It would be hard to find a company that doesn’t use email or other basic business applications on a daily basis. Top-notch CRM offerings help you extend the power of those systems by plugging into them, integrating in a snap with programs like Outlook or QuickBooks. You can even quickly download and integrate business apps, giving you the features and capabilities your business needs, when you need them.
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